Ethical Guidelines

· There shall be no examples of physical or emotional violence, death or injury towards humans or animals, either graphic (i.e. on-screen), or implied. However, characters may be put into jeopardy provided the threat is never realised.

· There may be explicit, mild violence towards fantasy (non-realistic/cartoon) characters.

· There shall be no ethnic, religious, nationalistic or other stereotypes likely to encourage hatred or discrimiation.

· There shall be no use of sexual expletives, swearing or blasphemy.

· There shall be no encouragement of the use of tobacco or alcohol.

· There shall be no use of illegal drugs or glamorisation of crime.

· Add Knowledge games will adhere or exceed all appropriate PEGI standards and will be reviewed and rated by this organization.